Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia
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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Reza Soudagar
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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Tom Chavez
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The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Sriram Dasu
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Rethinking Users : The Design Guide to User Ecosystem Thinking
Michael Youngblood
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The Customer Asset : Understanding and Managing its Value
Neil Bendle
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Artificial Intelligence along the Customer Journey : A Customer Experience Perspective
Ada Maria Barone
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
Matthew D. (University of Michigan Business School) Johnson
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Winning at Service : Lessons from Service Leaders
Waldemar Schmidt
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Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage
Nicolaj Siggelkow
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Monitoring, Measuring, and Managing Customer Service
Gary S. (Goodman Communications Corporation in Glendale, Cali Goodman
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The Eleventh Commandment : Transforming to "Own" Customers
Sandra Vandermerwe
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Customer Experience Innovation : How to Get a Lasting Market Edge
Robert (Coriolis Innovation, Australia) Dew
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Service Innovation: How to Go from Customer Needs to Breakthrough Services
Lance Bettencourt
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Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage
Kevin (Durham University, UK) Robson
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Leading the Customer Experience : Inspirational Service Leadership
Sarah Cook
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Social Network Analysis in Telecommunications
Carlos Andre Reis Pinheiro
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Service-Oriented Architecture : A Planning and Implementation Guide for Business and Technology
Eric A. Marks
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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
John S. McKean
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Creating a Customer Experience-Centric Startup : A Step-by-Step Framework
Thomas Suwelack
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Data-driven Retailing : A Non-technical Practitioners' Guide
Louis-Philippe Kerkhove
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Customer Engagement in Theory and Practice : A Marketing Management Perspective
Katarzyna Zyminkowska
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