B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Marketing for Churches and Ministries
William Winston
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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