MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition
Gary Armstrong
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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