Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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This is Marketing : You Can’t Be Seen Until You Learn To See
Seth Godin
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The Practice
Seth Godin
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We Are All Weird : The Rise of Tribes and the End of Normal
Seth Godin
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This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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The Practice
Seth Godin
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Permission Marketing : Turning Strangers into Friends, and Friends into Customers
Seth Godin
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We Are All Weird : The Myth of Mass and The End of Compliance
Seth Godin
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Free Prize Inside : The Next Big Marketing Idea
Seth Godin
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Unleashing the Idea Virus
Seth Godin
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Survival is not Enough : Zooming, Evolution, and the Future of Your Company
Seth Godin
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