Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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£17.14
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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£22.00
£15.91
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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£32.99
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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£34.99
£23.07
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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£25.99
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