Consumer Behavior, Global Edition
Michael Solomon
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Marketing Management
Philip Kotler
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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Battlefield Tourism
Onur (Mugla Sitki Kocman University, Turkiye) Akbulut
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Digital Marketing
Dave Chaffey
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Marketing 2016
O. C. (Auburn University) Ferrell
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Consumer Behaviour : A European Perspective
Michael Solomon
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Corporate Reputation, Brand and Communication
Stuart Roper
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Social Media Marketing : A Strategic Approach
Melissa (Spokane Falls Community College) Barker
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