Buyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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The 8 Laws of Customer-Focused Leadership : New Rules for Building A Business Around Today’s Customer
Blake Morgan
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
Jason Hennessey
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Attention Hacking : The Power of Social Media Selling in Insurance and Finance
Robin Kiera
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Digital Marketing
Dr. Kyle Allison
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Integrating Embodied Practice and Transformational Wisdom for Sustainable Organization and Leadership : Action, Praxis, and the Art of Sustainable Living
Wendelin M. Kupers
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The Art of the Classic Western Movie Poster
Ed Hulse
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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