A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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The Essentials of Contemporary Marketing
Mo Willan
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Behavioral Science in the Wild
Nina Mazar
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
Constant Berkhout
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£44.99
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The Brand Building Playbook : A Guide With Easy Steps for Every Budget
Wouter Chompff
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Brand Atlas : Branding Intelligence Made Visible
Alina Wheeler
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Chris Leach
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The elea Way : A Learning Journey Toward Sustainable Impact
Vanina Farber
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
William Cohen
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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Platform Strategies : A Guidebook for Entrepreneurs in the Platform Economy
Paul Belleflamme
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Profit and Prejudice : The Luddites of the Fourth Industrial Revolution
Paul Donovan
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Artificial Intelligence for Marketing : Practical Applications
Jim Sterne
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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£32.99
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The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Raj Venkatesan
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Digital Marketing QuickStart Guide : The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing Your Business
Benjamin Sweeney
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The Future of Shopping : 2nd edition
Jorg Snoeck
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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£53.99
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Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions
Laurie (PWC) Young
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Get Fit for Digital Business : A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.
Rob Laurens
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Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
Hemali Dassani
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook
Joseph F. Hair Jr.
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Corporations and Sustainability : The South Asian Perspective
Jose P D
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