Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Strategic Communication Research in the Age of AI : Quantitative and Qualitative Methods
Young Joon Lim
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Young Joon Lim
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Discrimination Testing in Sensory Evaluation
Lauren (Society of Sensory Professionals; Institute of Food Sc Rogers
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Market Grooming : The Dark Side of AI Marketing
Sumesh (London South Bank University, UK) Dadwal
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Sustainable Marketing and Customer Value
Subrata Chattopadhyay
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Add to BasketSocial Media Analytics in Predicting Consumer Behavior
Selay Ilgaz (Baskent University, Turkey) Sumer
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The Future of Charity Marketing
Sarah-Louise (Oxford Brookes University, UK) Mitchell
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. (University of Lagos, Nigeria) Oniku
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Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality
Athanasia (University of Liverpool, UK) Daskalopoulou
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Storytelling in Marketing and Brand Communications
S M A Moin
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Marketing and Gamification : Applications, Challenges, and Ethics
Sahil Gupta
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Decolonizing Marketing Theory and Practice : Beyond Inclusivity and Sustainability Debates
Hasan Gilani
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Interfaith Marketing : A Cross-Religious Approach
Frank G. Cabano
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Money and Marketing in the Art World
Henrik Hagtvedt
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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International Marketing Research : A Transformative Approach
V. Kumar
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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