Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Anders Gronstedt
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The Art of Plain Speaking : How to Write and Speak in a Way that Will Impress the People that Matter
Charlie Corbett
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Global Advertising in a Global Culture
Thomas H. P. Gould
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Advertising Media Planning, Seventh Edition
Roger Baron
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Destination Marketing Organisations
Steven Pike
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Law & Advertising : A Guide to Current Legal Issues
Dean K. Fueroghne
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Epica Book 29 : Creative Communications
Epica Awards
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Strategic Stakeholder Engagement
Chris Anastasi
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Game Theory in Management : Modelling Business Decisions and their Consequences
Michael Hatfield
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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The Value of Design in Retail and Branding
Katelijn (Hasselt University, Belgium) Quartier
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Advertising : Types of Methods, Perceptions & Impact on Consumer Behavior
Lucas Barreau
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Enlisting Masculinity : The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Melissa T. (Assistant Professor, Assistant Professor, Departmen Brown
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Advertising and the Transformation of American Society, 1865-1920
James Norris
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Personalities and Products : A Historical Perspective on Advertising in America
Edd C. Applegate
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Advertising Organizations and Publications : A Resource Guide
John Philip Jones
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