Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Advertising : A Cultural Economy
Liz McFall
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Advertising Cultures : Gender, Commerce, Creativity
Sean Nixon
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Advertising and Differentiated Products
Michael R. Baye
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New Directions in International Advertising Research
S. Tamer Cavusgil
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What's in a Name? : Advertising and the Concept of Brands
David M Jones
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Advertising, Promotion, and New Media
Marla R. Stafford
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Readings in Advertising, Society, and Consumer Culture
Roxanne Hovland
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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Go Figure! New Directions in Advertising Rhetoric
Edward F. McQuarrie
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Advertising and Violence : Concepts and Perspectives
Nora J. Rifon
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Persuasion Ethics Today
Margaret Duffy
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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns
Margo Berman
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Timothy de Waal Malefyt
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Kodak and the Lens of Nostalgia
Nancy Martha West
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Current Research on Gender Issues in Advertising
Yorgos Zotos
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Advertising Theory
Shelly (University of Missouri, USA) Rodgers
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Selling Modernity : Advertising in Twentieth-Century Germany
Pamela Swett Leighninger
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Swift Viewing : The Popular Life of Subliminal Influence
Charles R. Acland
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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The Distorting Mirror : Visual Modernity in China
Laikwan Pang
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Flower of Capitalism : South Korean Advertising at a Crossroads
Olga Fedorenko
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