Introduction to Market Access for Pharmaceuticals
Mondher Toumi
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Health and Safety: Risk Management
Tony Boyle
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Global Marketing : Strategy, Practice, and Cases
Ilan Alon
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Marketing Management, An Asian Perspective
Philip Kotler
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Fashion Marketing : Theory, Principles & Practice
Marianne Bickle
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Advertising and Popular Culture
Jib Fowles
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Mastering Services Pricing : Designing pricing that works for you and for your clients
Kevin Doolan
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Sport Marketing
Windy Dees
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Marketing Communications Management : Analysis, Planning, Implementation
Paul Copley
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Customer Service : Career Success Through Customer Loyalty
Paul Timm
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Customer Service: Pearson New International Edition : A Practical Approach
Elaine Harris
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Marketing: Real People, Real Choices, Global Edition
Michael Solomon
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Marketing Research, Global Edition
Alvin Burns
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Marketing Research
V. (University of Houston) Kumar
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Global Marketing
Kate Gillespie
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