Responsible Management Education : The PRME Global Movement
Principles for Responsible Management Education
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Marketing Communications
Chris Fill
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International Marketing and Export Management
Gerald Albaum
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Paul Baines
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Global Marketing, Global Edition
Mark Green
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig (Marquette University) Andrews
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing: Real People, Real Choices, Global Edition
Michael Solomon
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Social Media Marketing : A Strategic Approach
Donald I. (Spokane Falls Community College) Barker
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Marketing Strategy
Michael (Florida State University) Hartline
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Marketing Research : Applied Insight
Dan Nunan
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Principles and Practice of Marketing
Jim Blythe
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Marketing Concepts and Strategies
Sally (Coventry University, UK) Dibb
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Electronic Commerce
Gary (California State University Monterey Bay) Schneider
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Sustainable Marketing : Pearson New International Edition
Diane Martin
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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Marieke de Mooij
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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