Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Business-to-Business Marketing
Ross Brennan
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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How Brands Grow : What Marketers Don't Know
Byron (Professor, Professor, Ehrenberg-Bass Institute for Marke Sharp
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By My Hands : A Potter’s Apprenticeship
Florian Gadsby
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Day Trading Attention : How to Actually Build Brand and Sales in the New Social Media World
Gary Vaynerchuk
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Harriet Posner
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Simon Hall
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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