No Bullsh*t Change : An 8 Step Guide for Leaders
Chris Hirst
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Raving Fans!
Kenneth Blanchard
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It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Consumer Behavior, Global Edition
Michael Solomon
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Retail
Charis Mather
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Using Social Media for Work : How to maintain professional etiquette online
Bloomsbury Publishing
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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MKTG
Carl (University of Texas, Arlington) McDaniel
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The 22 Immutable Laws Of Marketing
Al Ries
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Digital Marketing
Dr. Kyle Allison
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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