Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Saeed Samiee
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Teresa Alaniz
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Rethinking Business for Sustainable Leadership in a VUCA World : 17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023
Mihail Busu
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Strategic Sport Communication
Paul M. Pedersen
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Business-to-Business Marketing
Ross Brennan
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Wine Sales and Distribution : The Secrets to Building a Consultative Selling Approach
Paul Wagner
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Humachine : AI, Human Virtues, and the Superintelligent Enterprise
Nada R. Sanders
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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