Marketing 2016
O. C. (Auburn University) Ferrell
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Sally (Coventry University, UK) Dibb
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William (Texas A&M University) Pride
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William (Texas A&M University) Pride
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Add to BasketFoundations of Marketing
William (Texas A&M University) Pride
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Foundations of Marketing
William (Texas A&M University) Pride
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William (Texas A&M University) Pride
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Add to BasketFoundations of Marketing
William (Texas A&M University) Pride
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William (Texas A&M University) Pride
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Add to BasketIntegrierte Fuehrung und Imitationsmanagement in Filialsystemen des Handels : Ein Beitrag zur Anwendung der Ergebnisse empirischer Erfolgsforschung
Alves Rudolf Alves
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Add to BasketZufriedenheit mit Dienstleistungen : Ein phasenorientierter Ansatz zur Operationalisierung und Erklaerung der Kundenzufriedenheit im Verkehrsbereich auf empirischer Basis
Siefke Andreas Siefke
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Add to BasketQualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Add to BasketDas Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Add to BasketDer Einsatz Von Kundenkarten Im Einzelhandel : Konzeptionelle Und Praktische Probleme Kartengestuetzter Kundeninformationssysteme Und Kundenbindungsstrategien Im Stationaeren Einzelhandel
Joachim Mohme
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Add to BasketErfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Add to BasketComputergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Add to BasketRaeumliche Identitaet ALS Aufgabenfeld Des Staedte- Und Regionenmarketing : Ein Beitrag Zur Fundierung Des Placemarketing
Ewald Werthmoller
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Add to BasketCustomer Satisfaction Measurement : Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
Korte Christian Korte
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Add to Basket«Value-Added Services» als Profilierungsinstrument im Wettbewerb : Analyse, Generierung und Bewertung
Laakmann Kai Laakmann
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Add to BasketKoordinationsorientiertes Logistik-Management in Der Textilwirtschaft : Ein Beitrag Zur Ganzheitlichen Optimierung Der Logistik Aus Sicht Der Bekleidungsindustrie
Beate Wojaczek
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