B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Marketing Health Care Into the Twenty-First Century : The Changing Dynamic
William Winston
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing Long-Term and Senior Care Services
William Winston
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Cases and Select Readings in Health Care Marketing
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing
William Winston
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Marketing for Churches and Ministries
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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