Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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This is Marketing : You Can’t Be Seen Until You Learn To See
Seth Godin
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The Practice
Seth Godin
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We Are All Weird : The Rise of Tribes and the End of Normal
Seth Godin
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Free Prize Inside : The Next Big Marketing Idea
Seth Godin
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Integrierte Fuehrung und Imitationsmanagement in Filialsystemen des Handels : Ein Beitrag zur Anwendung der Ergebnisse empirischer Erfolgsforschung
Alves Rudolf Alves
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Zufriedenheit mit Dienstleistungen : Ein phasenorientierter Ansatz zur Operationalisierung und Erklaerung der Kundenzufriedenheit im Verkehrsbereich auf empirischer Basis
Siefke Andreas Siefke
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Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Das Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Der Einsatz Von Kundenkarten Im Einzelhandel : Konzeptionelle Und Praktische Probleme Kartengestuetzter Kundeninformationssysteme Und Kundenbindungsstrategien Im Stationaeren Einzelhandel
Joachim Mohme
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Computergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Raeumliche Identitaet ALS Aufgabenfeld Des Staedte- Und Regionenmarketing : Ein Beitrag Zur Fundierung Des Placemarketing
Ewald Werthmoller
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Customer Satisfaction Measurement : Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
Korte Christian Korte
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«Value-Added Services» als Profilierungsinstrument im Wettbewerb : Analyse, Generierung und Bewertung
Laakmann Kai Laakmann
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Koordinationsorientiertes Logistik-Management in Der Textilwirtschaft : Ein Beitrag Zur Ganzheitlichen Optimierung Der Logistik Aus Sicht Der Bekleidungsindustrie
Beate Wojaczek
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