Consumer Culture Theory in Asia : History and Contemporary Issues
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption : Contributions from Economics and Social Sciences
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Data Analytics Applications in Emerging Markets
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After Autonomy: A Post-Mortem for Hong Kong’s first Handover, 1997–2019
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Consumer Psychology for Marketing
Stephen (University of Ulster, UK) Brown
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Consumer Behaviour
Martin M. (Cardiff Business School) Evans
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Consumerology : The Truth about Consumers and the Psychology of Shopping
Philip Graves
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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International Marketing Strategy : Contemporary Readings
Isobel (Sheffield Hallam University) Doole
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The Consumer Society
Juliet Schor
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Sunny Crouch
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Ethnography for Marketers : A Guide to Consumer Immersion
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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