Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Brand New Brand
Gestalten
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Goodvertising : Creative Advertising that Cares
Thomas Kolster
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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The Fundamentals of Creative Advertising
Ken Burtenshaw
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Advanced Google AdWords
Brad Geddes
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Scientific Advertising
Claude Hopkins
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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All-American Ads of the 50s
Jim Heimann
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Creative Superpowers : Equip Yourself for the Age of Creativity
Laura Jordan Bambach
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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Public Relations Theory : Capabilities and Competencies
Jae-Hwa Shin
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Branded Interactions : Marketing Through Design in the Digital Age
Marco Spies
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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