Permission Marketing : Turning Strangers into Friends, and Friends into Customers
Seth Godin
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The Inner Game of Selling : Discovering the Hidden Forces that Determine Your Success
Ron Willingham
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The Little Red Book of Selling : 12.5 Principles of Sales Greatness
Jeffrey Gitomer
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The Catalyst : How to Change Anyone's Mind
Jonah Berger
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How We Eat : The Brave New World of Food and Drink
Paco Underhill
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The Ultimate Sales Letter, 4th Edition : Attract New Customers, Boost Your Sales
Dan S Kennedy
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CaShvertising
Drew Eric Whitman
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Gonzo Marketing
Christopher Locke
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Unleashing the Idea Virus
Seth Godin
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Sales 101 : From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
Wendy Connick
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She's Selling What?!
Tim Farrant
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Wanting : The Power of Mimetic Desire in Everyday Life
Luke Burgis
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