Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Paid Attention : Innovative Advertising for a Digital World
Faris Yakob
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
Robin Landa
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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Advertising and Popular Culture
Jib Fowles
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Epica Book 28: Creative Communications
Epica Awards
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (DePaul University, USA) Baran
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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