Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim Hill
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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How Cool Brands Stay Hot : Branding to Generations Y and Z
Joeri Van Den Bergh
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising
Robert Heath
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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All about Flowers : James Vick's Nineteenth-Century Seed Company
Thomas J. Mickey
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Luxury World : The Past, Present and Future of Luxury Brands
Mark Tungate
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Brand Success : How the World's Top 100 Brands Thrive and Survive
Matt Haig
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