Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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A Dictionary of Marketing
Charles Doyle
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The Power of Ignorance : How creative solutions emerge when we admit what we don't know
Dave Trott
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The Brand Book : An insider’s guide to brand building for businesses and organizations
Daryl Fielding
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How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards
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Ultimate Guide to Google Ads
Perry Marshall
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Ultimate Guide to Facebook Advertising
Perry Marshall
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Advertising For Dummies
Gary Dahl
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Crossover Creativity : Real-life stories about where creativity comes from
Dave Trott
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Humanizing B2B : The new truth in marketing that will transform your brand and your sales
Paul Cash
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101 Things I Learned in Advertising School
Matthew Frederick
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Liverpool Ghost signs : A Sideways Look at the City's Advertising History
Caroline Bunford
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Fading London : The City's Vanishing Ghost Signs
Helen Cox
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The Online Copywriter's Handbook
Robert Bly
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Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
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A Self-Help Guide for Copywriters : A resource for writing headlines and building creative confidence
Dan B Nelken
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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John McConnell : Design
Robert McCrum
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