Price Management : Strategy, Analysis, Decision, Implementation
Hermann Simon
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The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1
Tim Arnold
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Global Marketing Strategy : An Executive Digest
Bodo B. Schlegelmilch
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
Emi (Rochester Institute of Technology, USA) Moriuchi
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Marketing in the Digital Era
Lukasz Sulkowski
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What Sponsors Want: An Inspirational Guide For Event Marketers
Mark (The T1 Agency, Canada) Harrison
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The Creative Tourist : A Eudaimonic Perspective
Xavier (Independent Scholar , Austria) Matteucci
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Sustainable Marketing and the Circular Economy in Poland : Key Concepts and Strategies
Anita Proszowska
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Leadership Development in Public Relations : Exploring Crucibles of Experience Among Industry Veterans
Marlene S. (Baylor University, USA) Neill
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Zur Korrelation Von Werbung Und Literatur : Eine Soziokulturelle Studie Zu Einem Literaraesthetischen Werbeformat Der 1950er-Jahre Und Deren Relevanz Fuer Einen Kompetenzorientierten Deutschunterricht
Christine Ansari
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Branding Trust : Advertising and Trademarks in Nineteenth-Century America
Jennifer M. Black
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Social Finance and Health
Neil McHugh
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Fundraising and Nonprofit Marketing : A Research Overview
Roger Bennett
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Social Brand Management in a Post Covid-19 Era
Patricia Dias
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The Employee and the Post-Pandemic Workplace : Towards a New, Enlightened Working Environment
Adrian Zicari
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Happiness and Wellbeing in Singapore : Beyond Economic Prosperity
Siok Kuan (National University of Singapore, Singapore) Tambyah
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Environmental Strategic Communication : Advocacy, Persuasion, and Public Relations
Derek Moscato
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Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Enrique Carlos Bianchi
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Professionelle Investor Relations-Kommunikation : Anforderungen an Boersennotierte Kmu in Deutschland
Linda Rinke
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