Cases in Consumer Behaviour
Gerrit (Erasmus University, Rotterdam, Netherlands) Antonides
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Understanding the Consumer
Isabelle Szmigin
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Understanding Children as Consumers
David W Marshall
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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Introducing Marketing Research
Paul Baines
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Marketing / Accounting Interface
Robin (University of Dundee, UK) Roslender
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Consumer Social Values
Eda Gurel-Atay
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Customer Value Creation Behavior
Youjae (Seoul National University, South Korea) Yi
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The Handbook for Market Research for Life Sciences Companies : Finding the Answers You Need to Understand Your Market
Jean-Francois Denault
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People and Products : Consumer Behavior and Product Design
Allan J. Kimmel
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