Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Business-to-Business Marketing
Ross Brennan
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Social Media Marketing
Tracy L. Tuten
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Consumer Behavior, Global Edition
Michael Solomon
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Responsible Leadership in Corporate Governance : An Integrative Approach
Monique Cikaliuk
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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