Unforgettable : The Art and Science of Creating Memorable Experiences
Phil Mershon
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Scott McKain
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Jack Mitchell
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Geoff Ramm
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Joel (Computer Control Corporation, Bloomfield, Connecticut) Scott
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Stafford Vaughan
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Stanley A. Brown
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Pauline Rowson
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John Hagel
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Stewart Whyte
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Karen S. (Boca Raton, FL) Fredricks
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Patrick (London Business School) Barwise
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Gerald Michaelson
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Add to BasketRules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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Dave Carroll
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Kristin Anderson
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Timothy L. Keiningham
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Stefan Engeseth
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John R. DiJulius
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Joel (Computer Control Corporation, Bloomfield, Connecticut) Scott
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Robert Craven
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Sandra Vandermerwe
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Dennis Snow
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Add to BasketThe Ownership Quotient : Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
James L. Heskett
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