No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Positioning: The Battle for Your Mind
Al Ries
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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No B.S. Guide to Maximum Referrals and Customer Retention : The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
Dan S. Kennedy
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No B.S. Marketing to the Affluent : No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Dan S. Kennedy
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Making Them Believe : How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions
Dan S. Kennedy
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Marketing Warfare
Al Ries
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The Direct Mail Solution : A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Craig Simpson
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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