Positioning: The Battle for Your Mind
Al Ries
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Selling For Dummies
Tom Hopkins
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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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Sales Prospecting For Dummies
Tom Hopkins
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How to Master the Art of Selling
Tom Hopkins
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Sales Closing For Dummies
Tom Hopkins
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Revision Cards Strategic Marketing Decisions
Karen Beamish
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CIM Revision Cards Analysis and Evaluation
Karen Beamish
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CIM Revision Cards Managing Marketing Performance
Karen Beamish
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CIM Revision Cards Strategic Marketing in Practice
Karen Beamish
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Marketing Warfare
Al Ries
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CIM Revision Cards: Customer Communications in Marketing 05/06
Karen Beamish
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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Sell it Today, Sell it Now : Mastering the Art of the One-Call Close
Tom Hopkins
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The Smart Start Up : Fundamental Strategies for Beating the Odds When Starting a Business
Tom Hopkins
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