Hooked : How to Build Habit-Forming Products
Nir Eyal
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Radical Business : The Root of Your Work and How It Can Change the World
David Gaines
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Reset : Business and Society in the New Social Landscape
James Rubin
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Laddering : Unlocking the Potential of Consumer Behavior
Eric V. Holtzclaw
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The Network is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein
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Chasing Youth Culture and Getting it Right : How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
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All You Can Pay : How Companies Use Our Data to Empty Our Wallets
Anna Bernasek
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Oracles : How Prediction Markets Turn Employees into Visionaries
Donald N. Thompson
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In Data We Trust : How Customer Data is Revolutionising Our Economy
Bjorn Bloching
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Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Ken Rutsky
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Tandem Leadership : How Your #2 Can Make You #1
Gina Catalano
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Will the Real You Please Stand Up : Show Up, Be Authentic, and Prosper in Social Media
Kim Garst
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Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth
Eddie Yoon
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How Customers Buy…& Why They Don’t : Mapping and Managing the Buying Journey DNA
Martyn R. Lewis
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