Emotional Decisions : Trade off Difficulty and Coping in Consumer Choice, Paperback / softback Book

Emotional Decisions : Trade off Difficulty and Coping in Consumer Choice Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile.

This work provides a model of trade-off difficulty, focusing on its antecedents and consequences.

The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

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£14.42

Available to Order - This title is available to order, with delivery expected within 2 weeks
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