Hooked : How to Build Habit-Forming Products
Nir Eyal
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Storytelling in Marketing and Brand Communications
S M A Moin
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Digital Analytics for Marketing
A. Karim Feroz
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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