Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Marketing Research, Global Edition
Alvin Burns
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Knock Knock : Confessions of a Kiwi Interviewer
Trish Palmer
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Marketing Research
V. (University of Houston) Kumar
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Digital Analytics for Marketing
A. Karim Feroz
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Robert E. Hinson
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption : Contributions from Economics and Social Sciences
Michael-Burkhard Piorkowsky
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