Media Ethics : Cases and Moral Reasoning
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Creative Content Kit : A Method to Ideate and Create Content Strategy
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Music Marketing : Press, Promotion, Distribution, and Retail
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Small Business Marketing Kit For Dummies
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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HOFFMAN
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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Public Relations
Robert Heath
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Routledge Library Editions: Marketing (27 vols)
Various
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New Directions in Consumer Research
Paul Hewer
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Marketing in China
Yonggui Wang
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The SAGE Handbook of Digital & Social Media Marketing
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Encyclopedia of Public Relations
Robert L. Heath
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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