Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Trust Me I'm Lying : Confessions of a Media Manipulator
Ryan Holiday
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The Reputation Game : The Art of Changing How People See You
David Waller
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Public Relations For Dummies
Eric Yaverbaum
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Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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The PR Masterclass : How to develop a public relations strategy that works!
Alex Singleton
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Share This : The Social Media Handbook for PR Professionals
CIPR (Chartered Institute of Public Relations)
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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A Dictionary of Marketing
Charles Doyle
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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The PR Bootcamp : Take Your Business from Invisible to Unstoppable
Angelica Malin
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Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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The Apology Impulse : How the Business World Ruined Sorry and Why We Can’t Stop Saying It
Cary Cooper
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Breaking Through : Communicating to Open Minds, Move Hearts, and Change the World
Sally Susman
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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