Knock Knock : Confessions of a Kiwi Interviewer
Trish Palmer
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Consumerology : The Truth about Consumers and the Psychology of Shopping
Philip Graves
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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The Consumer Society
Juliet Schor
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Reset : Business and Society in the New Social Landscape
James Rubin
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Data Driven Marketing For Dummies
David (Mathematician and Database Marketing Consultant) Semmelroth
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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Latinos, Inc. : The Marketing and Making of a People
Arlene Davila
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Laddering : Unlocking the Potential of Consumer Behavior
Eric V. Holtzclaw
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Divining Desire : Focus Groups and the Culture of Consultation
Liza Featherstone
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Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Ken Rutsky
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The Invention and ""The Detainee
Wole Soyinka
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Consumer Behaviour : Includes online buying trends
Dinesh Kumar
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Affinity : Beyond Branding
Martin Goldfarb
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Conducting Research Surveys Via E-mail and the Web
Matthias Schonlau
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Going to the Mines to Look for Diamonds : Experimenting with Military Recruiting Stations in Malls
Ronald D. Fricker
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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Alan R. (Georgetown University, Washington, DC) Andreasen
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Future Smart : Managing the Game-Changing Trends that Will Transform Your World
James Canton
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