Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
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Lisa Greer
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Sylwia (Jagiellonian University, Poland) Bak
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Michael Hayman
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Ryan Holiday
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David Waller
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Charlene Li
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Public Relations For Dummies
Eric Yaverbaum
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Lucy Werner
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Alex Singleton
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CIPR (Chartered Institute of Public Relations)
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Add to BasketMyths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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John Lloyd
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A Dictionary of Marketing
Charles Doyle
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Richard Millington
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Angelica Malin
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Lucy Werner
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Cary Cooper
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Mark W Schaefer
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Felicity Cowie
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Koh Buck Song
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Edward Bernays
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John Lloyd
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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