The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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The Way of the Wolf : Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort
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Getting More : How You Can Negotiate to Succeed in Work and Life
Stuart Diamond
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Pre-Suasion : Channeling Attention for Change
Robert Cialdini
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Yes! : 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein
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The Thank You Economy
Gary Vaynerchuk
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Permission Marketing : Turning Strangers into Friends, and Friends into Customers
Seth Godin
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The Inner Game of Selling : Discovering the Hidden Forces that Determine Your Success
Ron Willingham
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Contagious : Why Things Catch On
Jonah Berger
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Pitch Perfect : How to Say It Right the First Time, Every Time
Bill McGowan
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The 22 Immutable Laws of Branding
Al Ries
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The Little Red Book of Selling : 12.5 Principles of Sales Greatness
Jeffrey Gitomer
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The Sales Bible : The Ultimate Sales Resource
Jeffrey Gitomer
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The Catalyst : How to Change Anyone's Mind
Jonah Berger
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Momentum : How to Propel Your Marketing and Transform Your Brand in the Digital Age
Shama Hyder
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The Sales Advantage : How to Get it, Keep it, and Sell More Than Ever
J. Oliver Crom
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How We Eat : The Brave New World of Food and Drink
Paco Underhill
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Pitching and Closing : Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
Alex Taub
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Invisible Influence : The Hidden Forces that Shape Behavior
Jonah Berger
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The Ultimate Sales Letter, 4th Edition : Attract New Customers, Boost Your Sales
Dan S Kennedy
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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