Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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A diamond in the rough : Over a 100 specific tips to build a strong customer culture
Steven Van Belleghem
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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Making a Metaverse That Matters : From Snow Crash & Second Life to A Virtual World Worth Fighting For
Wagner James Au
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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Building a Culture of Inclusivity : Effective Internal Communication For Diversity, Equity and Inclusion
Priya Bates
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Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding
Jay (Founder) Mandel
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Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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Omnichannel Retail : How to Build Winning Stores in a Digital World
Tim Mason
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Consumer Culture Theory
Eric Arnould
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Corporate Communication : A Guide to Theory and Practice
Joep Cornelissen
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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The Problems in the Art World : An Artist's A-Z Action Guide
Brainard Carey
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The Unstoppable Sales Team : Elevate Your Team's Performance, Win More Business, and Attract Top Performers
Shawn Casemore
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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