Positioning: The Battle for Your Mind
Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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Selling For Dummies
Tom Hopkins
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Sales Prospecting For Dummies
Tom Hopkins
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How to Master the Art of Selling
Tom Hopkins
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Sales Closing For Dummies
Tom Hopkins
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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Marketing Warfare
Al Ries
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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Sell it Today, Sell it Now : Mastering the Art of the One-Call Close
Tom Hopkins
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The Smart Start Up : Fundamental Strategies for Beating the Odds When Starting a Business
Tom Hopkins
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