Hooked : How to Build Habit-Forming Products
Nir Eyal
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Buyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Place Marketing and Temporality
Gary Warnaby
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Reset : Business and Society in the New Social Landscape
James Rubin
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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