Hooked : How to Build Habit-Forming Products
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Robert B, PhD Cialdini
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Noah Kagan
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Robert S. Gordon
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Gokhan Yildirim
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Brennan Dunn
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Add to BasketEuropean Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Federica Carlotto
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Add to BasketConsumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Jennifer Takhar
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Rosa Llamas
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Helene Cherrier
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Gary Warnaby
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Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Konsum in der Krise? : Zur Stellung von Qualitat und Werten in der modernen Wegwerfgesellschaft
Patrick Peters
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Konsum in der Krise? : Zur Stellung von Qualitat und Werten in der modernen Wegwerfgesellschaft
Patrick Peters
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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April Dunford
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Michael R. Solomon
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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