Hooked : How to Build Habit-Forming Products
Nir Eyal
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Buyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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Marketing with AI For Dummies
Shiv Singh
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Brand Positioning With Power : Maximize Your Marketing Impact
Robert S. Gordon
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Place Marketing and Temporality
Gary Warnaby
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Essentials of Marketing Research, Global Edition
Naresh K. Malhotra
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