Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Consumer Behaviour in Sport and Events
Daniel Funk
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas Hinterhuber
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High-Profit Selling : Win the Sale Without Compromising on Price
Mark Hunter
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Breakthrough Food Product Innovation Through Emotions Research
David Lundahl
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Oracles : How Prediction Markets Turn Employees into Visionaries
Donald N. Thompson
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