Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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Essentials of Marketing Research ISE
Joseph Hair
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Focus Groups : Applying Communication Theory through Design, Facilitation, and Analysis
Christine S. Davis
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Marketing Research : A Managerial Approach
Al Marshall
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Sensory Marketing : An Introduction
Bertil Hulten
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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Rethinking Marketing : Towards Critical Marketing Accountings
Douglas Brownlie
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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