B2B Brand Management
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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My Internet for Seniors
Michael Miller
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My Social Media for Seniors
Michael Miller
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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My Facebook for Seniors
Michael Miller
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B2B Digital Marketing : Using the Web to Market Directly to Businesses
Michael Miller
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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