How We Eat : The Brave New World of Food and Drink
Paco Underhill
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Digital Analytics for Marketing
A. Karim Feroz
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Consumer Behavior
Ayalla Ruvio
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Consumer Behaviour
Martin M. (Cardiff Business School) Evans
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Consumerology : The Truth about Consumers and the Psychology of Shopping
Philip Graves
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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The Consumer Society
Juliet Schor
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Marketing Research for Managers
Sunny Crouch
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Qualitative Marketing Research
David J. Carson
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Influencer Marketing
Duncan Brown
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