Hooked : How to Build Habit-Forming Products
Nir Eyal
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Consumer Behavior, Global Edition
Michael Solomon
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality
Athanasia (University of Liverpool, UK) Daskalopoulou
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Storytelling in Marketing and Brand Communications
S M A Moin
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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International Marketing Research : A Transformative Approach
V. Kumar
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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